The above picture is from Amazon and shows their gift giving option for the Kindle books. Great idea, and it's easy to use.
Below is the same offering from Smashwords with a synopsis of how it works and suggestions for a true gift giving experience. This makes the giving of ebooks a real great experience.
How Gifting WorksThis is a beta feature, so we’re eager for you to use it and report bugs to us.
The bug-report address is firstname.lastname@example.org. We would also love your suggestions how how we can make this feature better!
Here’s how it works:
- Click the “Give as a gift” link from any book page.
- Enter the name of your giftee and their e-mail address. Very important you enter the correct e-mail address otherwise they won’t receive it. Alternatively, if you would like the gift to be a surprise, enter your own e-mail address. If you're using this option and you want to give the same book to several different people, make sure that you click “Give as a gift” once for each giftee (don’t increase the quantity, because then you will be giving multiple copies to one person, which is probably not what you want).
- Once you complete the purchase of the gift, we’ll send an immediate e-mail to the recipient, providing them instructions on how to redeem the gift (you will get a copy of the e-mail too). If you entered your own e-mail address in step 2, you will get the e-mail and you will need to forward it or print it out and hand deliver it to your recipient. The gift code (contained in the hyperlink in the e-mail) will whoever uses it pick up this gift, so keep it a secret (except from your giftee, of course). The gift e-mail will look like the sample below. Note that we will not share your e-mail address with the giftee, only your name as listed in your Smashwords profile.
- When your giftee gets the e-mail, your gift recipient will simply click the hyperlink in the message (which contains the gift code) and their book will become instantly available if they’re already registered for Smashwords. If they’re not yet a Smashwords member, or they’re not logged in to their account, we’ll prompt them to join (it’s free) or log in. After they register, the book is waiting for them in their Library.