Cindy Keen Reynders and I were at a book launch this past Saturday for an author friend of ours. It was held at the local Barnes & Noble in Cheyenne, and a lot of our author friends were there. Also present was a newspaper man from our local paper. He not only writes editorials, he is currently writing other things as well: short stories and such are in his future.
I introduced him to Cindy and the two of them went back and forth with ideas, possibilities, and writing in general. Cindy is a natural at this since she works in marketing for the local school district. The end result: he promised to do some promotional work for Cindy in the paper when her book comes out. I had already mentioned this to him before, but meeting and talking with her in person cemented everything.
Besides extolling Cindy's talents in this post, I want to make everyone aware that you should not overlook anything in your locality. The big book stores are changing and there are new players in town. I walked in the door to B&N and immediately saw the big display for the Nook where the new and best sellers used to be. That should tell us something. Plus, the store is adding more games and less books. However, don't avoid them completely: they are a piece of the big puzzle. If nothing else, a writer can gain exposure and make friends with local authors and readers alike. For example: the book launch author's husband told me he sees my name all over the internet. That's because another writer pointed out to him that I was Blaze.
So, make friends in your community and be willing to become a part of the writing family there. You won't be sorry.