Friday, October 21, 2011

Book Promotion

Okay, we're not Laurell K. Hamilton, but if you want your books sold in book stores you have to think outside the box.

Case in point: Barnes & Noble is not necessarily your best option. Why? They want a huge slice of the pie. I have a lot of friends working in Barnes & Noble stores, but they can't and won't budge on certain items. They want their cut, and they want to be assured of book return policies. Since sometimes books are returned because of flaws in THEIR display and promotions, this is totally unfair to the author. You could lose your shirt. Yes, I feel it's important to be listed with them so people can order your book, but don't put your faith in them.

Enter the Indie book stores. They will stock your books. Some want to order them direct from your printer-Lightning Source, CreateSpace, etc-but there are other options as well. I went to my local comic book store last night and talked to the owner. He sells horror books as well as comics. For example: he has a fine collection of Brian Keene novels which you can no longer buy at B&N since Brian left Dorchester and went with a smaller publisher. I showed him the cover of "Satan's Toybox: Demonic Dolls" and he wants to stock them. This is a case of a cover selling a book. It fits right in with the comics he sells. How am I going to make a profit with the books? I will purchase our books at a reduced rate and give him 35. When he sells ten books, I get paid on an agreed upon price. He can't lose, and I can't lose.

It just so happens that I can purchase other anthologies I am in at a discounted price. I haven't  mentioned to the publisher what I'm doing, and I won't mention the publisher's name until I talk to him, but I have gotten the okay from the book store owner to stock his books as well.

Tomorrow, the comic store is having a mini-comic con and I will be there to discuss the comic and graphic novel side of the business. I am convinced that this is another great source of revenue for writers, artists, and publishers.

So think of other options for selling your books. The opportunities are endless.



  1. That's always been an option for certain books, at least in my state - but as I've learned - in many others, especially Colorado. Local comic shops here always work out consignment offers with indie "zine" writers, poets & artists. I hope other people look into it and aren't too shy about contacting comic store owners - but you have to show the product, first!

  2. Showing the product is so important to a visual market like the comic industry. In your case, Rebecca, the cover art on the enlarged photo you gave me sent the owner into orbit. When the completed book is in his hands, he will go gonzo! Consignment work can be gratifying. If stuttering Blaze can do it, anyone can do it!

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  4. Stuttering Blaze speaks so eloquently, your voice is music to my ears Babe. If you've received such an overwhelming response already, I can just imagine once the book is in his hands. Watch out, the runaway train is barreling ahead at full steam!

  5. Go Blaze go! You've convinced me to talk to the comic book store in my town! There's no way either indie bookstore will carry it, I live in the seat of conservatism. But I'm heading out to a fantasy/scifi convention in Cedar Rapids, IA next weekend, and will talk to indie everything there.


  6. Thank you, sweetie. I do what I can. The book will speak for itself! Runaway train, indeed!

  7. Blaze will work hard for all his authors, Cindy. We are one big family!

  8. Granted, most of our sales will develop online, Stacey, but places like comic stores are great. Okay, I love comics, but the sheer fun of it all and the profit potential awes me. Just think: Demonic Dolls in the same store as Captain America, Superman, and Wonder Woman!


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